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State of Utility Incentives 2026: The Participation Gap Report
Every year, utilities fund programs designed to move customers toward…
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Your customers spent 30 seconds on Amazon. Then they came to your website to find a rebate.
Amazon told your customers what the experience should feel like. They listened. Then they went to your utility website…
The math that utilities don’t want to do out loud: electrification targets vs. participation reality
Utilities have made massive public commitments to electrification and decarbonization outcomes. But those commitments rely on customer participation rates…
The real cost of doing nothing on utility program participation
Flat participation gets treated as a neutral outcome. It isn’t. Every quarter the needle doesn’t move, the costs compound…
When customers don’t understand the value of your program, it’s not the program’s fault
Low participation often gets diagnosed as a customer problem. It’s almost always a findability and friction problem. And the…
Rebate finders show you the door. They don’t help you walk through it.
The industry spent a decade building tools that tell customers what incentives exist. That was a reasonable first step….
The real bottleneck in electrification isn’t funding. It’s everything in between.
Billions are flowing into energy incentives. Customers are showing up. But without infrastructure to guide them through the messy…
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