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The Math Utilities Don’t Want to Do Out Loud: Electrification Targets vs. Participation Reality
Utilities have made massive public commitments to electrification and decarbonization…
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The Real Cost of Doing Nothing on Utility Program Participation
By Jason Turner Co-Founder & CEO Flat participation gets treated as a neutral outcome. It isn’t. Every quarter the…
When Customers Don’t Understand the Value of Your Program, It’s Not the Program’s Fault.
Low participation often gets diagnosed as a customer problem. It’s almost always a findability and friction problem. And the…
Rebate finders show you the door. They don’t help you walk through it.
The industry spent a decade building tools that tell customers what incentives exist. That was a reasonable first step….
The real bottleneck in electrification isn’t funding. It’s everything in between.
Billions are flowing into energy incentives. Customers are showing up. But without infrastructure to guide them through the messy…
The billions in energy incentives that never get claimed
From federal to local programs, energy incentives are funded but unfindable Somewhere in the United States right now, a…
We tried to find every energy rebate in the U.S. Even AI quit.
Let’s be direct: If your customers can’t find your incentives, you don’t actually have a program. You have a…
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